A genuine high-quality tyre is much more than a piece of rubber; the result of meticulous development and thorough testing, it is a carefully prepared high-tech product involving a great degree of manual work, chemical and technical expertise, precision and high-quality raw materials. No wonder then, that it takes from two to four years of development work before a new tyre hits the road.

The first winter morning of the year, when windscreens have to be scraped clean of fost, always arrives unexpectedly. Winter’s slippery roads come as a surprise to drivers year after year, and in summer torrential rain and rapidly changing weather make safe driving a challenge, testing the capabilities of your tyres. You need to be sure then, that the tyres on your car won’t be caught out by the weather.

The weather is not the only risk factor however, other road users, animals crossing the road or difficult terrain are all potential hazards. Proper tyres fulfil expectations and works flawlessly on the highway, in the city, on forest roads – in the very conditions it has been designed for, the conditions in which you drive.

The safety of our tyres stems from a thorough understanding of the Nordic conditions complemented by innovation – a continuum of ideas harnessed to improve safety, durability and environmental friendliness. The results of our work are tested in conditions in which only the toughest can make it. All of our product development work revolves around you and all other drivers, whose everyday driving and safety we want to enhance

Tyres are surprisingly technical products, consisting of many components and subject to exacting requirements. They are active safety factors in vehicles, providing the only contact with the ground. Finns are, by nature, familiar with snow, ice, slush and fickle winter weather. This, however, does not ensure a magic formula for winter tyre solutions. You also need technical skills, experience, a systematic approach, determination, a good deal of work and a dash of Nordic frenzy.

The main task of R&D is to support the company’s status as the manufacturer of the world’s best winter and forestry tyres. The key R&D principle has remained the same for over 75 years: to develop tyres for consumers driving in northern conditions, who demand safety and durability from their tyres in all circumstances.

Development is based on the principle of sustainable safety, which states that the safety properties of a tyre should remain intact, even as the tyre wears.

Safety is improved using technical innovations

Apart from safety and economy, the company also emphasises the advanced features and originality of its products. The innovation processes aim to profitably process and commercialise new ideas. The square stud, driving safety indicator (DSI) and aquaplaning indicator are some of our latest innovations to improve tyre safety and driving comfort.
Sharply focused specialisation point the way for R&D

Tyre development requires carefully focused planning. Different market areas need their own customised products. The R&D team keeps close track of the movements and changes in the markets’ and consumers’ needs. Creating successful products calls for detailed familiarisation with new developments in automobile technology. Confidential co-operation with machine and equipment manufacturers is a must in the development of heavy tyres.

Improved car performance has increased the demand for low-profile, high-speed passenger car tyres, and Nokian Tyres has launched a variety of new products in this segment. SUV (Sport Utility Vehicle) tyres are a growing product group.

In the heavy tyres product area, special emphasis is placed on radial special tyres. The development of retreading materials draws on the vast range of tyre technology know-how and expertise accumulated at Nokian Tyres.