Hankook

Hankook Tire (CEO: Seung Hwa Suh) is one of the world’s largest and fastest growing tire manufacturer for radial tires for passenger cars, light trucks (SUVs, RVs, and etc.), trucks, and buses.

Hankook Tire also develops cutting-edge technologies to upgrade customer satisfaction through high-quality products.

Through sales in 185 countries around the world, Hankook Tire is ranked 7th in global sales revenue.

The Company has more than 14,000 employees in 4 Regional HQs, over 20 overseas subsidiaries and 5 R&D Centers around the world and makes 70% of revenue through overseas markets.


2008 ~ 2001

2008
Introduced the “2008 Tame the Road” campaign with TV CF
Launched the “Kontrol Technology”, the company’s philosophy behind advanced technology
Launched the “H-LOHAS” campaign, the company’s commitment to create a healthy & happy society

2007
Achieved the world’s 7th largest tire manufacturer rank
Begun prduction at Hungary Plant
Built a wet-track proving ground in Keumsan, Korea
Begun expansion of the Keusam Plant to increase its production capacity
Launched the “Tame the Road” campaign, a new global advertising concept

2006
Held goundbreaking ceremory og Hungary Plant, the company’s first European plant in Dunaujvaros, Hungary
Launched the “Tame the Beast” campaign, the company’s global advertising concept

2004
Introduced a new Corporate Identity
Introduced the “Driving Emotion” concept, a corporate slogan
Built a dry-track proving ground in Keumsan, Korea
Introduced T’Station, a premium automotive service retail franchise, in Korea

2003
Formed strategic alliance with Michelin

2001
Built Europe Distribution Center in Rotterdam, Netherlands


1998 ~ 1941

1998
Built China technical Center in Jiaxing, China
Built Jiangsu Plant an Jiaxing plant in China
Received the ford Motor Company’s Q1 Award

1994
Established the company’s overseas branch in Beijing, ChinaBuilt Keumsan Plant in Korea, highly advanced & automated tire manufacturing facilityBuilt Europe technical Center in Hannover, Germany

1982
Built Main R&D Center in Daejeon, KoreaBuilt Akron Technical Center, the cpmany’s first overseas R&D Center in Ohio, USA

1981
Established the company’s subsidiary in USA, Hankook Tire America Corporation

1979
Built Daejeon Plant in Korea, world’s largest single tire production facility

1941
Founded the company as the first tire manufacturer in Korea